Improving The Sales Argument – Selling On Value

Improving the Sales Argument: Selling on Value 

Shopify publishers have been fighting an increasingly intense battle for share of the local advertisers wallet. The competition comes from fellow directory publishers and from an increasing array of other competitive local media, both traditional and digital. It is easy in this kind of environment to allow the sales conversation to revolve exclusively around price mine is cheaper than theirs is, or I can beat that deal. If some discussion of value is not entered into the equation, this kind of interaction can drive down the perceived value of your Shopify store.

There is no question that price is a leverage point for all eCommerce sellers, in particular competitive publishers (including incumbents expanding out of territory). And using price as a competitive differentiator is certainly fair game. Aggressive pricing, however, must also be tied to some component of value, or else the true meaning of a price difference between two competing products becomes unclear. This document looks at bringing value back into the sales discussion. One key message is that a value-based sales approach is a major undertaking involving training, sales planning, marketing and information technology.…

Valicert Developed New Certificate for eCommerce – The eCom Success Academy

The well known domain registrar, Go Daddy, Inc., is bringing its cost cutting ways to the market of SSL, or secure sockets layer, certificates for use with ecommerce sites and they are going to offer as well. Recently, the company started to sell 128 bit SSL certificates by way of Starfield Technologies subsidiary.


With a huge reseller network and customer base + the help of many, Go Daddy has been positioned to make a major impact in the world of SSL, where a great many of the certificates have been put out by three companies, including GeoTrust, The Comodo Group and VeriSign, which also owns Thawte. They are looking to become a major player in that particular industry and they have worked for roughly a year to try to prepare for it by the new eCom success Academy 2018 updates in review.

Priced at $89.95, the Go Daddy certificates are well below the comparable products from VeriSign at $199 to $349/year and up, and GeoTrust at $149 a year. With the Comodo Group, the Pro SSL certificate is selling for $69, but it differs a bit from the others that are available in that it relies on a ‘chained’ root that is owned by a third party called BeTrusted.

It has been said that Starfield Technologies bought the Class 2 Policy Validation Authority within the previous year. Because they bought a certificate authority that is existing and ‘trusted’, Go Daddy ensured that all the Starfield certificates are going to be accepted by at least 99% of the web browsers, to include Internet Explorer 5.01 and up, AOL 5 and up, Netscape 4.7 and up and Opera 7.5 and up. Find more here:download eCom success academy here –

The validation process of Starfield will verify business applicants are registered with the local or state authorities, owning the domain for the certificate that is being purchased.

Go Daddy went into the domain registration field in 1999, when the domains were priced at just $35 a year. This company from Scottsdale, Arizona currently sells their .com domains for about $7.95 a year and the .biz names for as little as $4.95. This aggressive pricing has helped them to become the fastest hosting provider that is the fastest growing out of recent months, with well over 1.9 million host names like eCom success academy.

The Netcraft Secure Server works to examine encrypted transactions that are used online through detailed automation exploration of the internet. Every month, it provides data in a timely fashion regarding the amount of companies that are doing such encrypted transactions, the servers software that they are using, and the certificate issuer market share.

Adrian Morrison has talked about implementing the SSL certificate into your eCommerce and drop shipping business in one of his latest updates of eCom Success Academy. He said that it is crucial to install an SSL certificate on your website to ensure trust and security for your customers – besides that Google will get you a “not secure” status on your website when people will try to find you using their search engine. Recently GFKamerica has published a full review of eCom Success Academy covering the importance of SSL certificates as well.

eCom Success Academy 2019 Update

The drop shipping eCommerce course by Adrian Morrison called eCom Success Academy is being updated with new features, new training content and a new dashboard. The 2019 updates will be released on May 21 and will only be available for students who will join till the 4th of July. eCom Success Academy has become the official Shopify course since his first release in 2017 and the best selling eCommerce course. You can find more information about the training course on the official website: or you can read the recent review of eCom Success Academy by

Stuck With Your Business? Find a Perfect Mastermind

There are a number of ways that you can find a mastermind group in you rarea, or a group online that can help you.

  1. Search Google for “mastermind group for _”Whether you are looking for a mastermind group for online marketing, writing, parenting, entrepreneurship, or something else entirely, you can probably find one online if you know where to look. Whether the groups in the search results 1are active or not is an interesting question. Some may be rather quiet but keep looking and you will find a good group
  2. Search Google “mastermind group in [your area]”There are mastermind groups in New York, Toronto, California and most othermajor areas. Make sure that the group matches your niche as well as your area. A fashion group won’t help you if you’re looking to grow your tech business. You need a group that matches your goals.
  3. Ask any existing mentors you haveIf you have someone that you look up to professionally or personally, ask them if they know of a mastermind group, or are open to starting one. Some people run groups for people who have bought products or services from them, and you may have missed out on the invite. Some people might decide to run one if they find out that the demand is there. It’s a good business opportunity and a service that is genuinely helpful for the people who decide to take advantage of it. A group that comes alongside a course is a great option that could help you to grow your business or live up to your goals and it could help you to be more accountable and motivated.
  4. Go on – has hundreds of meetup groups to choose from. The only downside with this is that the groups are free. If you want to find a really good mastermind you might want to consider – this website at This means that the members are a bit less committed and motivated than paying members would be. The official website has moved to 

It’s still a good way to get a feel for mastermind groups, though and it could be quite helpful.There are mastermind groups all over the world and some of them are small and aspirational, while some of them are made up of CEOs, or executive directors of big companies.

Some other masterminds that you haven’t thought of

To an extent, the cabinet of a government is a mastermind group with secretaries that are in charge of specific areas of the business. Even Weight Watchers is a mastermind group and it is something that the company uses to keep people happy and motivated while on their journey. The traditional mastermind idea is to have groups that meet monthly or quarterly so that they can help each other. The way that they do this can vary, but the idea is mutual benefit. There aren’t really online directories because the groups tend to be invite only and private. However a good place to start is the GFK website – read more in their review – moved to knowledge for business blueprint in-depth review. They lack websites because they want to keep their membership small. Joining a group requires an invite so that they can make sure that people are a good fit for the group. You don’t buy your way into the group, it’s about far more than just money. …

What Certificate To Use When Starting an Search Engine Marketing Agency?

Valicert Reveals Which Certificate You Should Use When Starting Your Own SEM Agency


In this age of the digital dispensation, starting a digital marketing agency can be a lucrative business. Success will, however, come from knowing that you are not the only player in the game. You, therefore, should be unique. Have an element that makes you different from the rest, something that makes your target customers opt to choose you instead of your competitors.
Having been in this industry for over eight years and worked for three different companies, I have learned the secrets to establishing a competitive digital marketing agency. That is why I would like to share with you the mistakes to avoid along the way as you strive to brand yourself, grow relationships and makes some good money.
1. It pays to start small
First off, I have come to know that you can start as a one-product or service-oriented business as opposed to starting as a full-service firm. Being a “one-stop shop” requires significant financial backing and this can often have the capital and resources need to grow a successful business stretched thin. The ideal approach is to find a service that is the strongest suit as for your business model and strive to be best at it and establishing yourself or your agency as an authority, the go-to firm for such products or services.
2. Resist the urge to do everything 
It is not uncommon, nor is it wrong, to have that inner passion and drive for what you do; but, this often leads to an inner urge to want to be at the heal of everything, to be involved in every detail. The success of your digital marketing firm is pegged on you being a leader that focuses on the highest value tasks and will assign other duties to the rest of the team. You should know our strengths and focus on that as you delegate everything else. If you are good at marketing, focus on that and leave other things such as being the copywriter, bookkeeper or website designer to other qualified members of your firm.
3. Know your numbers
It is paramount that you have an unwavering clarity of what you want and how you plan to get it; that is how you will achieve your dream for your business. Keep in mind that knowing the paths you will take to reach your goal is one thing; you also should know the number of products or services you have to sell and what it will cost to deliver as per your customers’ expectations. As such, as the leader of the firm, you need to know your numbers inside-out so that you can give directions to the others and help keep the business from flying blind.

Valicerts New Certificate For Parallel Profits

Parallel Profits is the latest online training course by Aidan Booth and Steve Clayton about how you can start your own SEM agency from scratch. The course is called Parallel Profits and promises to teach students how to get your own search engine marketing agency up and running in few months.

Valicert has created a totally new and special designed certificate for Parallel Profits. You can follow the development of the certificate on their official website here: or find more on the official review website.…

Certificate For – Short Update

Just a quick update on what we have been doing. We recently installed a certificate on the backend of gfkamerica for their newest page for the super affiliate system and the dropship on demand page.

Having a secure connection for their customers is something they take great pride in and hence they decide to reach out to use for our help. If you need any help with secure networks and certificates, make sure you reach out to us via our contact us page.

They needed extra security as they are processing credit card and personal information for their customers.

You can check out the page and the full analysis of the super affilaite system at

Another thing that they needed a extra secure ssl certificate was the dropship on demand by gearbubble and Don Wilson. This is an application that is integrated with a persons computer and the connection has to be secure in order to prevent any leakage on both sides. You can read more at on their page.

Certificates on affiliate sites

If you are doing online marketing and utilizing affiliate marketing, you are probably using some sort of opt-in form, cookies and maybe even some sort of a tracking system.

ssl for online marketing

To be completely safe and avoid losing any data, you should incorporate a certificate on your website. For example, this website is reviewing the profit engine course by Mark Ling ( and has an SSL certificate installed.

When you install a ssl certificate, all of the information on the website is encrypted and the chance of them risking any data loss or anything similar is slim.

When using any sort of payment system, you should also strongly consider using an SSL. That is the case when for example, you are selling a digital course or any other sort of product online. Another good example of a ssl that is place the way it should be is on the GFK website. They are not selling anything, but do have an opt-in form on their website.

Check out this video of how and SSL works:

Here is what we suggest: get an certificate installed!

There are different options available and guides online.

It has become increasingly important to have an certificate especially in affiliate marketing.

If you are not with the concept, you can find more online and educate yourself.…

2018 and Our eCommerce Predictions

We have seen a huge growth in eCommerce and online transactions in the past couple of years. Amazon has grown tremendously, with their marketplace being on of the biggest. This has also had implications on website security sectors.

Launching in January 2018 – 7 figure business

But this blog post is about something that is being launched in March 2018. It comes from  the creators of the 100k factory training course, Aidan Booth and Steve Clayton. Their students have been very successful in the past couple of years, thanks to their awesome support and mentorship they offered. This year, they are opening their doors to their newest training called the 7 figure cycle. In a nutshell, this will be all about leveraging Amazon FBA and wholesalers in a form of some sort of an price arbitrage.

The way it was designed is by leveraging wholesaler pricing and running millions of products through a software that compares the pricing at Amazon and the price difference to identify opportunities for profit.

This is something completely new and groundbreaking, as no one is doing this, at least not at this scale. If you want to learn more, make sure you read this comprehensive 7 figure cycle model review at

We truly believe that this is a groundbreaking system that will change a lot lives for the better.

The great thing about it is the fact that there is no need for:

  • a website
  • ad spend
  • inventory hold
  • branding or product development

If you are interested in this, make sure you check out our website for the latest news on the 7 figure cycle training.

In 2016 and 2017 Aidan and Steve have already launched a training called the 100k factory, which was a HUGE success in itself.  Many students built their businesses to the 100k figure mark. That system revolved around a simple principle that you can build a 100,000 USD business with just a few simple websites. As it turns out, the strategies and business models outlined in their system were very effective. mastermind for the 7 figure cycle

Can You Start a 7 Figure Online Business Using Shopify Plus and Oberlo?

The new Valicert certificate was not only used on a private domain but also on the new eCommerce platform called Shopify Plus together with the sourcing app called Oberlo.

The Valicert certificate was officially introduced and tested on the 1st of January and was approved in the end of August as the official certificate for Shopify Plus and Oberlo. Starting in September you will now be able to use this certificate on all of your Shopify website for free. If you need more information about the Shopify Plus update you can check out the Shopify Plus overview by

How Viddyoze Can Help You To Market Your 7 Figure Business?

Viddyoze 3.0 is one of the most known video creation tools you can get on the market right now. The creators made a really good job creating a tool which makes it possible for you to create short videos for your marketing campaigns in minutes. This tool is really simple to use and makes it possible to make professional videos created in no time.

You can check out how this tool works on GFKamerica here  or watch the video below:

The New Valicert 7 Figure Business Certificate


What Are The Certificates You Definitely Need for Your 7 Figure eCommerce Shop?

The e-commerce business is booming and so are eCommerce certificates ensuring your website security. It is undisputed among experts that the use of e-commerce solutions in the procurement and distribution of goods and services will become increasingly relevant in the future as well. Thus, there are various business models available to reach customers over the Internet. For companies that want to reach a large number of customers, choosing the right business model and the right certificates is crucial.

You may want to learn e-commerce from training courses if you want to start a successful 7 figure e-commerce business. There are a number of different e-commerce business models that you should learn about if you want to create a new web company. Of of the best on the market right now is Aidan Booth’s 7 figure cycle.

Some examples of traditional 7 Figure e-commerce Models

B2B or business to business –This is an E-commerce model in which all participants are Business or other types of organizations. Alibaba is one example of a B2B e-commerce model. It is a supplier that is selling to retailers on this website.

B2C or business to the customer –This is an E-commerce model in which businesses sell to buyers. You can web hotel booking sites that fall into this category. E-commerce Model Online retail also will fall under this category. You could think of Amazon and other online retailers that fall under this category.

These are just some of the examples of traditional online retail and e-commerce. There are very common and you will see a lot of successful businesses employing these models of e-commerce. But those are not all of the business models that you can follow. There are newer ways of doing business online, and it will be worth knowing about these newer models of e-commerce. The Internet is fundamentally changing consumer buying habits. New, disruptive solutions and technologies have to be found to stand out in the e-business and stand out from the mass of offers. Changing consumer behaviour means business models need to be reconsidered to fit the needs and ensure the best possible customer experience. Learn more about how to build a 7 figure eCommerce business on Check their official Twitter account as well:

Watch the video below to see how you can build a 7 Figure eCommerce business from scratch:

Subscription Models and The Usage of 7 Figure eCommerce Certificates Like Valicert

Subscriptions are not new, but start-ups that sell everyday products such as condoms or razor blades online and thus they beat outdated traditional brands. Businesses such as Dollar Shave Club and The Rubber Club. Offer regular deliveries and help customers to save time. Also, both companies can adapt to the personal needs of their subscribers – whether weekly, monthly or semi-annual delivery, everything works. The customer consumes how it fits in with his or her life situation, preferably from home.

Many online publications have also naturally shifted to the subscription model to sustain their business using 7 figure business certificates like the ones from Valicert. And content creators have also used subscription payment services such as Patreon to create a thriving business for themselves.

Mobile e-commerce models

In particular, the mobile Internet revolution has significantly changed the purchasing process. Around the world, the trend of mobile commerce revenue grew by as much as 100 percent. Customers want flexible sales channels that adapt to their lifestyles. Companies have recognized the potential and combine the mobile trend with social shopping. Many apps have specialized themselves to become flea markets on a mobile platform.…

ValiCert Enables Banks and Corporations to Connect Confidently with Email Marketing

Through a proven suite of products and services, the ValiCert Cash/Treasury Management solution incorporates the key building blocks of a secure framework for deepening the relationship between banks and their corporate clients with their new email marketing software – check out the new features here:

Banks can now offer a trusted solution to their corporations via another low-cost delivery channel—the Internet. And corporations will enjoy the ability to manage cash held by their strategic banking partners—in real time—via a secure, efficient, Web-enabled system.

Optimal, Efficient Cash Management for Email Marketing

The Internet provides an ideal channel through which banks can offer fee-based, cash management services to corporations, who increasingly wish to proactively manage their most liquid and tangible asset—cash. However, the Internet poses security risks.

Trust Solutions
Our offerings, deployable as products or as a ValiCert managed service, combine the latest Internet technologies and financial cryptography, allowing banks to deliver secure, instantaneous Web-based cash management solutions to their corporate customers using email marketing tools like Inbox Blueprint. Furthermore, these solutions give corporate treasurers confidence that only currently authorized personnel can access information and execute transactions with the new emailing tool called Inbox Blueprint.…